SEM/PPC Specialist

Americaneagle.com is seeking a qualified Search Engine Marketing / Paid Search Specialist within our Downtown Chicago or Des Plaines, IL office to join our growing SEO / SEM Department. The Specialist's primary function is to facilitate day-to-day execution of search engine marketing programs for clients ranging from small to mid-size companies up through Fortune 100 corporations. The SEM / PPC Specialist should be highly skilled in online advertising and pay-per-click strategy. They will be responsible for improving clients' paid website leads through planning, coordination, management, and monitoring of varying PPC campaigns.

Responsibilities include:

  • Planning, setting up, and managing PPC campaigns for clients.
  • Tracking, analyzing, and reporting results on campaign performance.
  • Understanding clients' digital marketing goals in order to translate goals into executable strategies through ongoing maintenance and enhancements.
  • Owning the entire paid search channel, driving numbers, converting into real leads and ultimately revenue.
  • Identifying KPIs and completing work as needed to improve clients' ad performance.
  • Conducting keyword research, advising on ad spend and ad placement, testing ad copy, and optimizing campaigns for lean performance.
  • Working with production teams, ensuring website is optimized for PPC success.
  • Working with design teams to provide creative direction.
  • Staying current on PPC / SEM practices and collaborating with peers on the Digital Marketing team.
  • Requirements:

    • 2+ years of PPC / SEM experience.
    • Google AdWords & Google Analytics Certified with experience in Google Tag Manager.
    • Highly proficient with all types of Google Ads including: Search Ads, Display Ads, Remarketing, Google Shopping Ads, YouTube Ads, etc.
    • Experience with additional ad platforms including: Yahoo! Bing Network, Amazon, Facebook, Advertising.com, AdRoll, LinkedIn, Pinterest, Twitter, etc.
    • Skilled in Google Analytics and able to set up and troubleshoot complex conversion tracking.
    • In depth understanding of search engines, up-to-date techniques, ranking factors, and principles for sound SEM strategy.
    • Knowledge of web design technologies (HTML, JavaScript, CSS, etc.)
    • Excellent interpersonal skills, including the ability to articulate complex concepts both verbally and in writing to clients.
    • Strong time management skills.
    • Comfortable working in a fast-paced, team-based environment.
    • Ability to think logically and develop practical recommendations for clients to support their digital marketing strategies and efforts.

Apply Today!

SEM/PPC Specialist

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact Americaneagle.com Human Resources team at (847) 699-0300 for assistance.

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Please note that we are NOT one of the following companies:

American Eagle Outfitters (clothing): Their web site is located at http://www.ae.com
American Eagle Airlines: Their web site is located at http://www.aa.com

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About Us

Your long-term Partner for website development

At Americaneagle.com, we are your architect, your launch pad, your secret weapon. As a Chicago born-and bred family business, we understand that your online efforts are an investment in your future.

Our clients remain clients for decades because we offer them the long-term support, experience-honed guidance, and supportive technological infrastructure that they need to propel their business into uncharted territories rich with hidden value. We lay the foundation for years of sustainable growth.

Locations

Americaneagle.com

Headquarters

Des Plaines, IL

2600 South River Road
Des Plaines, IL 60018