Paid Search Specialist

Americaneagle.com is seeking a qualified Paid Search Specialist to join our growing Digital Marketing Department. The Specialist's primary function is to facilitate day-to-day execution of search engine marketing programs for clients ranging from small to mid-size companies up through Fortune 100 corporations. This person should be highly skilled in online advertising and pay-per-click strategy. They will be responsible for improving clients' paid website leads through planning, coordination, management, and monitoring of varying PPC campaigns.

Americaneagle.com was recently named by Built in Chicago as one of the best places to work and to Inc.com's list of 5000 fastest-growing private companies for the past seven years.

Responsibilities:
  • Planning, setting up, and managing PPC campaigns for clients.
  • Tracking, analyzing, and reporting results on campaign performance.
  • Understanding clients' digital marketing goals in order to translate goals into executable strategies through ongoing maintenance and enhancements.
  • Owning the entire paid search channel, driving numbers, converting into real leads and ultimately revenue.
  • Identifying KPIs and completing work as needed to improve clients' ad performance.
  • Conducting keyword research, advising on ad spend and ad placement, testing ad copy, and optimizing campaigns for lean performance.
  • Working with production teams, ensuring website is optimized for PPC success.
  • Working with design teams to provide creative direction.
  • Staying current on PPC / SEM practices and collaborating with peers on the Digital Marketing team.
Requirements:
  • 2+ years of PPC / SEM experience.
  • Google Ads & Google Analytics Certified with experience in Google Tag Manager.
  • Highly proficient with all types of Google Ads including: Search Ads, Display Ads, Remarketing, Google Shopping Ads, YouTube Ads, etc.
  • Experience with additional ad platforms including: Yahoo! Bing Network, Amazon, Facebook, Advertising.com, AdRoll, LinkedIn, Pinterest, Twitter, etc.
  • Skilled in Google Analytics and able to set up and troubleshoot complex conversion tracking.
  • In depth understanding of search engines, up-to-date techniques, ranking factors, and principles for sound SEM strategy.
  • Knowledge of web design technologies (HTML, JavaScript, CSS, etc.)
  • Excellent interpersonal skills, including the ability to articulate complex concepts both verbally and in writing to clients.
  • Strong time management skills.
  • Comfortable working in a fast-paced, team-based environment.
  • Ability to think logically and develop practical recommendations for clients to support their digital marketing strategies and efforts.

In addition to the list above, Americaneagle.com offers a generous compensation and benefits package, 401K, and more. The office in Des Plaines, IL is conveniently located 2 miles north of the Rosemont CTA Station (Blue Line) and is served by Pace Bus 221. On-site parking is provided.

Let's Get Started

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact Americaneagle.com Human Resources team at (847) 699-0300 for assistance.

Applicant Information

NO FILE CHOSEN
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Equal Opportunity Employer

As an equal opportunity/affirmative action employer, Americaneagle.com is committed to fostering a diverse, multicultural work environment where our employees respect one another and share a commitment to the company's values, mission, and strategies. Americaneagle.com provides equal employment to all participants and employees without regard to race, color, religion, gender, national origin, age, disability, sexual orientation, veteran or marital status.

The following voluntary information is requested by Americaneagle.com to evaluate its hiring practices and to prepare reports required by law for the State and Federal Government. This information is confidential and will NOT be used to make a decision about your employment.

Ethnicity
Voluntary Self-Identification of Protected Veterans
Voluntary Self-Identification of Disability

Please note that we are NOT one of the following companies:

American Eagle Outfitters (clothing): Their website is located at:

www.ae.com

American Eagle Airlines: Their web site is located at:

www.aa.com